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How to use LinkedIn as a B2B Lead generation machine?
LinkedIn with 200 million active users – is the world’s largest professional network. These are powerful statistics to consider when weighing your lead generation options especially for B2B segment....
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Why B2B Marketers should take Social Media Seriously in 2013?
Social media helps in customer acquisition and retention. It also helps in building brands, listening to your customers and serving them better. B2B marketers have been slowly increasing their focus...
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How to create a Digital Marketing Plan for your customer
As digital marketing continues to evolve and consumer purchase cycles becomes more complex, marketers struggle to find ways to get the maximum returns on investment. In a recent survey conducted by...
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